Presentation Topics

Doing Well by Doing Good: How Companies Make the Most of their Community Investment

Most companies in the world now have some sort of community investment - sponsorship, donations, charity partners. But, while everyone is talking about being more 'strategic' in community investment, very few companies are successfully aligning their community activities with their core business.

In this challenging and practical presentation, Dom Thurbon will:

  • Look at the most important trends redefining the way companies 'do' community investment and CSR
  • Look at how community investment can create massive value for the business
  • Examine how community strategy can play a key role in business strategy, in particular how it differentiates and drives customer acquisition and retention
  • Share inspiring stories about how the best companies are driving this approach

This presentation is perfect for senior leaders looking to differentiate the business, or community professionals (CSR managers, community partnership managers, sponsorship managers) looking to evolve their practice.

Learn about our speaking customization approach.

Changenomics: Thriving in the Age of Disruption

It's a cliche to say 'the only change is constant'... but in our fast-paced and increasingly complex markets, it's a cliche because it is true! Never has it been more important for organisations to apply a lens of innovation and behaviour change to their business, and develop and ability to respond to changing times.

In this dynamic and provocative session, Dom will:

  • look at the big-picture trends - from data and disruptive technology to collaboration and complexity - that are redefining the way we do business
  • examine the sources of innovation inside our business that can help us respond
  • unpack the role that collaboration and working-across-silos plays in driving change
  • look at our individual mindsets and behaviours that help us (or hinder us!) make change happen
  • use real-world case studies to bring to life ways we can seize the opportunity created by the changes around us

This presentation is perfect for anyone working in (or running!) a business that is going through a time of change, and is easily adapted for people at all levels - executives, managers and front-line staff.

Learn about our speaking customization approach.

MATTER

MATTER: How to Become the Obvious Choice

Matter is your case-study rich and inspiring roadmap for your journey to creating more value, moving beyond the competition and becoming the obvious choice. Whether you are large or small, local or global, B2C or B2B, within these pages you will learn how to apply the strategies and tactics of market leading companies who have succeeded in competing on value instead of price, found sustained points-of-difference, and become a company who matters more to their customers, employees and communities at large.

In this research based and strategy focused session, Dom will help leaders:

  • Discover and learn at the edge of disruption
  • Convert disruption into competitive advantage
  • Establish and share thought leadership
  • Play high and gain access to the right level of buyers
  • Go deep and create influence throughout the market
  • Connect and discover opportunity across the whole board
  • Move towards the disruption
  • Create high value outcomes to complex client challenges
  • Become the go-to company for clients, employees, and the community

Learn about our speaking customization approach.

BOOKS

MATTER

Matter

How do you become the obvious choice in the hearts and minds of your customers, employees, and community? The answer is value. You either create more value than your competitors or you don’t. The more important question is how? In this case study-rich, and highly insightful book, Peter Sheahan and Julie Williamson PhD unpack for you the results of a multi-year, multi-industry study which answers the following questions:

  • What constitutes value in the mind of your most important customers?
  • Where are opportunities to create more value found?
  • What capabilities are needed in your organization to find and exploit those opportunities over and over again, even as the market changes and disruption continues?

You will be given a road map to finding your most valuable edge of disruption, develop the tools for building the relationships required to influence and partner with the right customers and clients, and find the inspiration and courage to lean into complexity and solve the higher order problems your clients face.

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GENERATION Y

Generation Y

Peter Sheahan and the Karrikins Group work with hundreds of thousands of members of Generation Y and Generation Z every year. It is this real world experience that Peter draws upon in this groundbreaking book on Gen Y. You cannot change a group of people you don’t understand. This book addresses that gap. This international bestseller is referred to as the "Bible" for understanding this influential generation.

Generation Y comprises the highly influential segment of the population born between 1978 and 1994. This book, by the same name, specifically covers the following issues:

  • Their mindset (and what caused it)
  • How to attract and retain them as customers and staff
  • Strategies for communicating to and engaging with them
  • Their impact on organizational development and leadership styles

Order my copy of Generation Y

FL!P

FL!P

The thinking that has made us successful to date will not in the future; in many cases, it will hinder us. The expectations of customers and staff are changing rapidly and leaders need to keep pace. Fl!p will show them how. Emphasizing a new philosophy for leadership, Fl!p will offer a counterintuitive approach to innovation and change, and inspire leaders to take the intelligent risks required to find and exploit new value in the coming years.

Specifically it addresses the following challenging ideas:

  • Action Creates Clarity — To move forward, you must act in spite of ambiguity
  • Fast, Good, Cheap: Pick 3 — The acceleration of competitive advantages into competitive necessities
  • Superficial Is Anything But — The emergence of intangibles as the only source of sustainable competitive advantage
  • Business Is Personal — The emergence of relationships and connectivity in a world of data and information overload
  • Find It On The Fringe — To win mass-market success, be courageous and seek genuine differentiation on the fringe of mainstream positioning and practices
  • To Get Control, Give It Up — Embrace new business models and leadership styles anchored in influence and trust, not compliance and control

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MAKING IT HAPPEN

MAKING IT HAPPEN

The world is not short of ideas, but it is short of people who know how to carry them out. Making It Happen unravels the process of taking a good idea and turning it into a successful venture. Peter Sheahan guides the reader through the five competencies that will enable you understand and utilize the forces that drive buyers’ behavior, break through mental barriers and effectively position your offer in the market. Whether you are looking to start a business, get promoted or launch a social movement, this book will streamline your thinking so you can finally turn your good ideas into great results.

The five competencies are:

  • Packaging: Turning your aspiration into a commercial offer
  • Positioning: Aligning your offer with a market need
  • Influence: Convincing the buyer to buy what he or she needs from you, NOW
  • Acceleration: Rapidly increase demand for what you offer with proportionately less time and effort
  • Reinvention: Expanding your impact into new and exciting areas

Order my copy of MAKING IT HAPPEN

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Karrikins Group: Business Growth Strategy Consulting

 

INFO@KARRIKINSGROUP.COM