EXAMPLES OF CHALLENGES FACING MEDIA & MARKETING

Macro

Macro

Uber-connected consumers
Fragmentation of platforms
Where, when, and how I want it
Privacy concerns
Highly diverse emerging generation

Industry

Industry

Agency loyalty
Disruptive new entrants
Measurement systems
Engagement and loyalty in digital
Programmatic buying
Real-time marketing
Diversity

Customer/Client

Customer/Client

Pressure to demonstrate ROI
Sophisticated measurement needs
Diversity and number of platforms
Integrated campaigns
Social media strategy
Micro-segmentation
Converting customer data into insights

Technology

Technology

Inventory trading platforms
Location-based targeting
Video streaming
Wireless broadband
Device proliferation
Ad blocking and skipping

EXAMPLES OF ACTUAL CLIENT EXPERIENCES

Contact us

Karrikins Group: Business Growth Strategy Consulting

 

INFO@KARRIKINSGROUP.COM