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Bringing Purpose to Community Investment: Overcoming Hurdles to Purpose-Alignment

Bringing Purpose to Community Investment: Overcoming Hurdles to Purpose-AlignmentIn the context of our recent Karrikins Brief, Purpose-Aligned Leadership: From Purpose-Driven to Driving Purpose, a question has been coming up a lot: “how should purpose play out in community investment (CI) and CSR?” This question will resonate with many of our clients and partners as much as it does with us – after all, we have for many years worked to maximise the business value and social impact of community investment.Our view is that CSR broadly, and community investment specifically, should be a living, breathing manifestation of the purpose of your business. 

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How Clarifying Purpose Drives Alignment

How Clarifying Purpose Drives AlignmentDo you know where the word kangaroo comes from? According to one story, two Australian explorers came across the iconic biped for the first time and asked a local Aboriginal man “What on earth is that creature?”. Their answer - “Kangaroo”. “Too easy!” the explorers thought and proceeded on their journey with a little more knowledge under their belt. The only problem is that “kangaroo” means “I don’t understand you” in the local Aboriginal tongue. Miscommunication can emerge in virtually any setting and businesses are no exception. Purpose can be a unifying and clarifying force if purpose is first clarified and united with the broader organization. 

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Is Your Organization Purpose-Aligned?

Is Your Organization Purpose-Aligned? Purpose alignment is about ensuring that mindsets, behaviors, and environments are set to deliver on the impact you want to have in your community, your industry, your business, and with your employees. Consider the following 10 questions to help determine if your organization is purpose-aligned. 

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Is Your Purpose Lightning or Thunder in the World?

Is Your Purpose Lightning or Thunder in the World? Having a clearly stated purpose that drives leadership behavior is one way to both steer in the right direction and mitigate mishaps. It also helps attract and retain employees who are committed to your brand and leads to a better world for all. What’s not to love about it? Turns out, quite a bit. 

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Hard Truths and Worthy Challenges: The Choice of Purpose-Aligned Leadership

Hard Truths and Worthy Challenges:  The Choice of Purpose-Aligned Leadership In the last year we saw the power of purpose brought to life by organizations who align both leadership behaviors and organizational impact to purpose; bringing together individual mindsets and actions with the collective weight of enterprise to do work that truly matters. We call this trend: purpose-aligned leadership. 

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Starting the conversation: Going from "we need to talk" to actually talking

Starting the conversation: Going from "we need to talk" to actually talking This is the second post in a two-part blog series that examines the importance of financial conversations. This post provides some practical strategies to build financial interventions that teach people to have constructive money conversations.

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We need to talk: Why financial conversations may be the missing link in financial wellbeing interventions

We need to talk: Why financial conversations may be the missing link in financial wellbeing interventionsThis is the first post in a two-part blog series that examines the importance of financial conversations. This first post provides an overview of the research on the link between conversations and financial wellbeing.

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Around in Circles: Breaking Circular Conversations and Getting to Alignment Through Tension Discovery

Around in Circles:  Breaking Circular Conversations and Getting to Alignment Through Tension Discovery Imagine that you’re sitting in a planning session with your department heads. Your VP of Marketing and your CTO are debating the merits of moving to an automated customer service platform. Marketing emphasizes the need for real-world customer experiences. IT stresses the cost savings and efficiencies to be gained via automation and outsourcing. Both have valid points — that’s not the problem. The problem is that neither are backing down. The conversation circles round and round for an hour, eating up everyone’s time.

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Leaning into Inclusion to Elevate Shared Value: How Warner Bros. is Tackling Hollywood’s Biggest Challenge, and Driving Lasting Impact

Leaning into Inclusion to Elevate Shared Value:  How Warner Bros. is Tackling Hollywood’s Biggest Challenge, and Driving Lasting Impact  Community-focused efforts can deliver greater value when business and social outcomes are not considered to be in conflict. Pure philanthropy does not always produce more impact than strategic Corporate Social Responsibility (CSR) - activities where both business and societies benefit. Corporations can also benefit from having a positive impact.  Highly effective, high-impact strategic CSR faithfully deploys shared value principles in a way that maximizes both the business value and social impact of community investment. ​

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Out of Habit: Breaking Routines and Behaviors That Hinder Deselection

Out of Habit: Breaking Routines and Behaviors That Hinder Deselection Visionary tech pioneers like Mark Zuckerberg and Steve Jobs made a habit out of wearing the same outfit day in, day out. However, not all habits lead to productive outcomes (like overcoming decision fatigue), and the habits of leaders and employees can create enormous hurdles for organizations looking to pursue a deselection strategy. In the fifth article in our series on deselection, we explore how leaders can harness the potential of habits to drive alignment.

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