Leadership alignment to purpose is an act of behavior, not an act of articulation.
In organizations where purpose has been defined, it tends to be used in two very different ways. Our white paper
explores the difference between Purpose-Aligned organizations and Purpose-Hawking organizations.
There are four drivers that help leaders create alignment to purpose:
clarity, commitment, confidence, and amplification.
If you'd like to test your organization's
alignment to purpose, click here.
Does your organization's purpose drive behavior change, decision making, and alignment?
Is Your Purpose Lightning or Thunder in the World? [7-Minute Read]
We've noticed in our purpose work that there are two kinds of organizations: purpose-hawkers and purpose-aligned. What is your organization?
Click here to read our overview of purpose-hawking vs. purpose-aligned organizations.
"Alignment is closing the gap between what you say and what you do."
- Dr. Julie Williamson
Check Your Leadership Style: Are You Hawking Purpose? [7-Minute Read]
From Pepsi to Adobe, discover which CEOs are embodying purpose-alignment.
Click here to read a case-driven, leadership-centric article on purpose-aligned vs. purpose-hawking leaders.
"Before a company can be purpose-driven, leaders must align to purpose."
- Dom Thurbon, Chief Creative Officer
Is Your Organization Purpose-Aligned? [15-Minute Read/Quiz]
Dive into a series of questions that will evaluate how aligned your organization is to purpose.
Click here to start the quiz.
"A single leader cannot align a company to purpose by themselves."
- Dr. Emily Heath, Thought Leadership Manager
Move towards greater alignment today,
download our latest paper here.
Learn more about Karrikins.